Well there is so much information available these days about social media tool and technologies. As an organisation you need to find out what you want to use, who’s your target and which best suits your organisation. The first question you should ask is “what do you want to use it for?” (Again we can group these tools out into the 4 C’s, note most of these can be in more than one category and these are just a few examples). These tools can create value for your organisation by facilitating communication, building business links and to create new opportunities.
There are a range of choice here, depending on who and how you want to communication, e.g could be for marketing, communicating, creating networks, the choice is yours:
- Blogs –Blogger, WordPress, Xanga, tumblr
- Social Networking/presence – Google+, MySpace, Twitter, Facebook, Yammer, Youtube, Linkedin
- Instant Messaging – MSN Messenger, Google Chat
Facebook and Twitter seem to be the most popular ones and growing the fastest in popularity.
People are able to share their knowledge through videos, bookmark and share links of interest.
YouTube is great for advertising, there are a lot of videos out there that organisations use to get their brand recognised or even ads before the video plays.
Great tools for team, project work and for knowledge management:
- Document sharing, working collaboratively, cloud computing:
Google Docs, Wikis, Yammer, MS Sharepoint, Basecamp, Dropbox
Connect your content and connect with others, build networks and new business opportunities:
What other social media tools can you think of?
Here are some articles you may find interesting: